Private Number Plate
Prices and
Market Insights
Private Number Plate
Market Prices
At Daytona, we specialise in current-format number plates that are 'clean reads', and monitor this market extensively.
Below are recent results from DVLA auctions, illustrating how ‘clean-read’ current-format plates perform at sale.
NA74 SHA: £45,033 — 'Natasha' sold Oct 2024
PO25 CHE: £39,897 — 'Porsche' sold May 2025
HO75 PUR: £24,825 — 'Hotspur' sold Oct 2025
AR56 NAL: £23,231 — 'Arsenal' sold Feb 2025
GH05 SST: £21,279 — 'Ghost' sold Nov 2023
CA24 VAN: £14,474 — 'Caravan' sold May 2024
FU11 GAS: £12,920 — 'Full Gas' sold Sep 2024
CR75 TAL: £11,093 — 'Crystal' sold Nov 2025
OP71 MAL: £10,365 — 'Optimal' sold Mar 2025
FU21 OUS: £9,736 — 'Furious' sold May 2025
CU55 TOM: £7,810 — 'Custom' sold Oct 2024
LU66 AGE: £6,500 — 'Luggage' sold Feb 2023
What we can learn from
Sold Price Data
Registrations with instantly recognisable words are highly valuable. Aspirational brands (PORSCHE), teams (HOTSPUR) and popular personal names (NATASHA) command values in the tier one (£22k - £45k) bracket.
Words which are strong (GHOST) and positive (OPTIMAL) are also extremely desirable - even when the spelling is not perfect, provided the visual read is immediate (GH05SST). These plates sit in the tier two (£9k - £22k) bracket.
Even where the underlying word carries less aspirational appeal (LUGGAGE), 'clean-read' plates can still command solid and defensible values in the tier three (£5k - £9k) bracket, respectively.
Instant Recognition is the
Defining Price Factor
Value is highest when you look at a registration and 'get' the word straight away. For every step of mental gymnastics it takes to figure out what the plate reads, the value decreases significantly. So this factor gets weighted at 1.5x to account for it.
Instant recognition — 150
Desirability of the word — 100
Does the word create emotional pull — 100
No variations (PO25 CHE, PO26 CHE) available — 50
Cool-factor — 100
Total — 500
This is an accurate way to both tier and value current-format plate registrations, formulated and backed up by recent DVLA auction data. Plates scoring 450+ typically fall in tier one, 400-449 in tier two, and 350-399 in tier three.
Does this Valuation
Method Hold Up
Example Valuation: AR56 NAL (Arsenal) - Sold £23,231
Instant recognition: 140/150 (very close read)
Desirability: 95/100 (globally recognized football brand)
Emotional pull: 100/100 (massive fanbase, tribal loyalty)
No variations: 30/50 (AR53 NAL also available)
Cool factor: 90/100 (Premier League prestige)
Total Score: 455/500 = Just into Tier One
Expected Range: £22k-£45k
Actual Sale: £23,231
This demonstrates how our scoring framework accurately predicts market values — whilst respecting that individual results will vary depending on buyer timing and demand.
Readable Plate Values
are Rising Year on Year
Current-format registrations opened up huge opportunities to create readable words, that reflect individual personality and create an emotional reaction on-view.
Over the past decade, demand for readable current-format registrations has increased materially as buyers prioritise identity and instant recognition. A plate that reads a word cleanly, will read it forever, and that makes it a powerful asset to hold.
You can't help but notice readable number plates on the road, and they are the ones that stick with you far longer than 'AGP 1', 'DEW 304' and such-like.
